embroidery
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July 30: the day the world embroiders!
July 30. Somewhere in São Tomé and Príncipe, someone starts a new embroidery. In a library in Canada, a group gathers to sew and chat. In England, a museum opens space for workshops. In different cities across Brazil, needles pierce fabrics, hands meet, and stories continue to be told. Perhaps, on this very day, you…
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Handmade and marketing
Sometimes, a piece of news goes beyond the field of consumption and forces us to reflect on memory, culture, and labor. That was what happened when I read the reports about the Adidas collection produced with artisans from Naupan, Mexico. The campaign presented the pieces as the result of valuing traditional techniques and Indigenous manual…
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Embroidery: the oldest in the world
The history of embroidery is older than any written memory. Among the stitches still used today, cross-stitch is often pointed out as one of the oldest techniques. But even before fabrics existed, early humans were already joining hides and leathers with natural fiber threads. Needles were made of bone, some up to 30,000 years old,…